Smart voice systems
for people, platforms, and prompts

Twenty years ago, we pioneered the concept of brand voice and transformed the branding landscape forever as a result.

Today we’re changing it again – with the time and cost benefits of AI, together with our world-class expertise.

From bland to brand:
writing workshops that work

Two hours. Ten people. A stack of practical exercises. By the end, your team will be writing sharper, faster, and in a voice that actually sounds like you – not a bot, not your competitors, and definitely not corporate beige.

Whether in person or via Teams, we’ll roll up our sleeves and get stuck into real-world examples, live fixes, and tips you can use the moment you leave the room. Brand voice. AI know-how. Whatever your crew needs to start writing like they mean it.

£1,250 for up to 10 people. Or fill the room with twenty for £2,000. Either way, it’s money well spent, as you can see from the testimonials below…

  • "Brilliant! The team loved it and are already using what they learned." Kate, VERO

  • "Nice one Scott, great session which was both insightful and funny!" David, IKEA

  • "It's not easy to get that team engaged, given they are so busy. But you nailed it." Elizabeth, NAB

  • "Thanks Scott. What a great workshop! Really interesting too. Can't wait to see the results." Liz, Origin Energy

For founders, teams, and AI machines

Whether you’re running a global brand or launching one from your kitchen table, you need a voice that’s clear, consistent, and sounds like you – not a generic bot.

AI is a cool writing tool, it’s fun and fast. But it’s not always error-free. And that’s where our real-world writing experience and practical expertise kicks in.

We work with corporates to scale their brand voice across teams and their AI agents; startups looking to find their tone fast; and anyone else who wants to get the most out of machine-generated writing.

There are four options to choose from:

1. Done for You

We build your full voice system – traits, tone, 10 before v after samples, and AI prompt libraries. Simple, scalable, and flexible.

2. Done with You

Fast, focused workshop to define your voice. Includes 3 x short samples and an AI prompt guide. Optional support from a human writer.

3. Do it Yourself

Build-your-own brand voice with our affordable digital tools and templates to help define your voice and train whatever AI you use.

4. Writing Workshops

Our 2-hour writing workshops are hands-on, full-on and great fun! They’re flexible too, and easily adaptable to specific roles and teams.


”Defining the personality was great fun – it’s a smart system, and the team loves the new traits!”

– Oli, Vodafone

Experience meets Expertise

 

Scott Lawrie  |  Founder

Scott Lawrie has been shaping brand voices for two decades. In 2005, he founded the first dedicated brand voice agency in the southern hemisphere. Ten years later, after selling that business to a major Australian agency group, he launched Voiceboxed.

Now based in the UK, Scott works with global clients across sectors, partnering with leading brand strategy firms, business consultancies and creative agencies. He’s supported by a network of world-class writers who share his passion for clarity, creativity and results.

Over the years, Scott has delivered major brand language projects for more than 190 of the world’s most recognisable names. He’s personally developed over 120 brand voice systems for companies as diverse as IKEA, Vodafone, Qantas and National Australia Bank.